Brand new designs! Check out the store! Thank you for visiting our site.

Welcome to Driftless Apparel

Featured Products

New products are coming soon!


Site Content

About Us


Driftless Region

The Driftless region includes southwestern Wisconsin, southeastern Minnesota, northeastern Iowa, and northwestern Illinois. The region escaped glaciation in the last glacial period and is know for the bluffs, rivers, streams and beauty found only in this area.  A subset of this area is called the "7 River Region" but don't let this fool you there are more than 7 rivers to explore.


About Us - Promoting the region we call home

Family run business in the heart of the driftless region.  We are proud to live in such incredible beauty and want to showcase this area by providing high quality, affordable apparel.


Experience the beauty

The driftless region is an outdoor enthuesiast dream.  Canoe and kayak throughout the 7 river region.  Explore the bluffs  and back country roads.  Easy access to some of the best fishing in the world along with hundreds of miles of bike trails and kayaking


Sign up to hear from us about specials, sales, and events.

Contact Us

Drop us a line!

Driftless Apparel

P.O. Box 7, Seneca WI, 54654